Leadership Teams

Robert L. Rundle, Jr., BS, CPA
President/Chief Executive Officer/Chief Financial Officer

In his capacity as president/CEO, Bob has strategic and managerial accountability for all ministries of SpiriTrust Lutheran^® and its subsidiaries. His role involves ensuring the integrity of the agency’s core values, donor cultivation, public relations, strategic visioning, providing leadership to the executive staff and promotion of a philosophy consistent with the mission of the agency while employing sound business practices. In addition to serving as president/CEO, Bob is serving as interim chief financial officer.

The CFO has fiscal responsibility for the entire agency, including the preparation and presentation of all internal and external financial statements including third party reimbursement reports, proforma financial statements for new projects and the annual agency budget. The CFO supervises the accounting  department; serves as staff liaison to the Audit/Finance committees and SpiriTrust Lutheran® Board of Directors; and represents the agency on joint ventures and subsidiary relationships as needed. The CFO designs and implements financial strategies and leads financial forecasting for the agency.

Contact: 
1050 Pennsylvania Avenue, York, PA 17404
[email protected] | 717.854.3971 (phone) | 717.852.0900 (fax)

Education: 
Bachelor of Science, Accounting and Business Administration (cum laude), Kings College, Wilkes-Barre, PA

Accreditation/Certifications/Licenses: 
CPA (1982-present)

Professional Awards and Honors:
LeadingAge PA, Paul P. Haas Lifetime Achievement Award (2015)

Professional Affiliations: 
CEN-PANPHA, board chair (2007-2010)
LeadingAge PA, board member (2006-2012)
Lutheran Planned Giving, chair (2009-2012)
Lutheran Services in America (LSA) Planned Lutheran Network Committee (1996-present) American Institute of Certified Public Accountants (1985-present)
PA Institute of Certified Public Accountant (1985-present)
Lutheran Disaster Response Advisory Committee (2010-2016)
Kairos Health Systems, past chair
Medical Assistance Long-Term Services & Support Advisory Committee (2015-present)

Melissa Frownfelter, MBA, NHA, PCHA, ALA
Chief Operating Officer

As a member of the executive cabinet, the chief operating officer (COO) oversees the strategic planning, operations, external relations, and clinical and maintenance functions of the agency. As COO, Melissa is responsible for ensuring those we serve receive the highest quality health and human services by visioning, exploring, recommending and implementing high quality care and services. She implements strategies to achieve the goals set forth in the agency’s annual operating plan and ensures compliance with all operating standards, procedures and regulations across all service lines.

Melissa provides strategic leadership to the life plan communities, clinical excellence team, facilities management and sales and marketing team. She works closely with the Office of Philanthropy to insure philanthropic goals for each service line are adequately established. Melissa also performs additional duties at the bequest of the President/CEO, including representing the agency in the greater community throughout our service area; attending board of director and advisory committee meetings; and keeping the President/CEO informed of any situations or developments that could affect the agency.

Contact:
1050 Pennsylvania Avenue, York, PA 17404
[email protected]
717.854.3971, ext. 10415 or 717.854.2879 (phone)
717.852.0900 (fax)

Education:
Bachelor of Science, Business Management, York College of Pennsylvania
Master of Business Administration, Healthcare Management, Western Governors University, Salt Lake City, UT

Accreditation/Certifications/Licenses:
Executive Certification in Business Administration, University of Notre Dame, Mendoza College of Business
PA Licensed Nursing Home Administrator
PA Licensed Personal Care Administrator
PA Licensed Assisted Living Administrator
Certified Dementia Practitioner

Community Volunteerism:
CARE, Ltd. (Communities Achieving Retirement Excellence), Lancaster, PA, member, Board of Directors (Past)
Senior Life of Harrisburg, Advisory Committee

Cheryl Irwin-Bass, MS, IOM
Chief Mission & Culture Officer

As a member of the executive cabinet, Cheryl is responsible for implementing and overseeing appropriate programs and practices to ensure our culture is consistent with our stated mission and values and help build a high quality work environment for attracting and retaining world-class talent. In addition, she will provide strategic leadership to the Human Resources and Communications & PR departments, the Office of Philanthropy and the corporate director of Compliance.

Contact:
1050 Pennsylvania Avenue, York, PA 17404
[email protected]
717.854.3971, ext. 10438 (phone) | 717.854.2635 (fax)

Education:
Bachelor of Science, Speech Communications with a minor in Public Relations, Millersville University, Millersville, PA
Master of Science, Communications, Shippensburg University, Shippensburg, PA

Certifications:
Institute for Organizational Management (IOM), Villanova University (2003)

Professional Awards and Honors:
National Chamber of the Year Award for operational excellence (2003 and 2013)

Crystal L. Hull, ABC, MPA
Vice President of Communications & Public Relations

Crystal is responsible for managing the vision and execution of the agency’s internal and external communications and public relations program, including corporate brand awareness and management; media relations, crisis and issues management; communications counseling; community relations; publications management, event planning; and social media. She plays an integral role in overall agency marketing efforts and provides editorial guidance to the Office of Philanthropy. In addition, she provides leadership to the agency-wide communications-public relations-marketing advisory group; serves as the webmaster for three agency-related sites; serves as managing editor of the corporate magazine and team member newsletter; manages the online storefront; manages the agency-wide Years of Service gift program and provides leadership to the communications team.

Contact: 
1050 Pennsylvania Avenue, York, PA  17404
[email protected]
717.854.3971 (phone)

Education: 
Masters in Public Administration, Pennsylvania State University (Middletown, PA)
Bachelor of Arts, Communications/Journalism, Shippensburg University (Shippensburg, PA)

Accreditation/Certifications/Licenses: 
Accredited Business Communicator (ABC), International Association of Business Communicators

Professional Affiliations: 
Shippensburg University: Adjunct Faculty – Department of Communications/Journalism (2016)

Pennsylvania Public Relations Society (1993-present), Nominating and Professional Standards Committee (2018-2019)), President (2017), Vice President (2016), Secretary (2015),Treasurer (2014), Student Development Chair (2012), Special Events Co-Chair (2011), Publicity Chair (2010), Membership Chair (2009), Programming Co-Chair (2008)

International Association of Business Communicators (IABC), member (1989-present), local chapter Accreditation Mentoring Program Co-Developer & Mentor (November 2006-present), IABC Past Presidents “Communicator of the Year’ Nomination and Review Committee (1994-present), Accreditation Program District III Written Test Examiner & Proctor (1996-1999), National Delegate (1993-1994), President (1992-1993), Vice President for Communication (1989, 1991-1992), Co-Coordinator – Membership Directory (1990, 1991 & 1992), Awards Presentation Committee (1988 & 1989)

LeadingAge PA

Professional Awards and Honors: 
2017 Pennsylvania Public Relations Society’s Robert M. Fisher Recruitment Award
2012 Pennsylvania Public Relations Society’s Ernest R. McDowell Award for Excellence in Public Relations for sustained excellence in the field of public relations, in both the profession itself and the community.
IABC Gold Quill Awards Mentor (2012)
Co-Author, Instructor Handbook for IABC Handbook of Organizational Communication (2011)
HealthAmerica Fellowship for Academic Excellence (2004-2005)
Daniel P. Poore, Penn State Harrisburg Chapter of Pi Alpha Alpha, the National Honor Society of Public Affairs and Administration (2004)
IABC Awards: District III Award for Overall Achievement (1995), Bronze Capital Award for Media Relations (1995), District III Par Excellence Award for leadership as president of local chapter (1993), District III Winner’s Circle Award for Video Production (1992), Gold Capital Award for Media Relations (1992), Gold Capital Award for Promotion (1991).

Stephanie Lux
Vice President of Facilities & Project Management

Stephanie’s responsibilities include: (1) facilities management and construction consultations with and among internal departments and external contractors; (2) oversight of construction and renovation projects; and (3) staff liaison with Board of Directors committees/subcommittees.

Specifically, Stephanie is responsible for coordinating repairs, replacements, preventive maintenance and improvements at our facilities; developing and tracking capital budget expenses; ensuring safe work environments and compliance with government life safety regulations; developing water management, HVAC, buildings and grounds policy and procedures; the Worxhub account; and lawn maintenance. She works in conjunction with the VP of Sales & Marketing to assist with residential living turnovers/renovations; manages and coordinates 10-year refurbishments at our life plan communities; coordinates all professional and general liability claims with insurance companies and designated counsel; manages the agency’s vehicle fleet; and serves as a member of the Safety Committee.

Contact: 
1050 Pennsylvania Avenue, York, PA 17404
[email protected]
717.854.3971 ext. 10428 (phone) | 717.852.0900 (fax)

Lisa Mayes
Vice President of Information Technology

Lisa’s responsibilities include: (1) managing our information systems to ensure efficient and effective operations, (2) maintaining an excellent level of customer support, (3) securing agency proprietary and protected health information (PHI), (4) coordinating work within and among the IT department and other departments, and (5) developing operating policies/procedures and complying with regulatory requirements. She also serves as the agency’s security officer and liaison with Morefield Communications and other vendors.

Specifically, Lisa is responsible for all IT equipment and software, licensing and security; protection of PHI in accordance with HIPAA; daily operations of the IT department; staff IT training; the Help Desk; and budgeting.

Contact: 
2700 Luther Drive, Chambersburg, PA  17202
[email protected]
717.217.3512 (phone) | 717.264.3597 (fax)

Education:
Bachelor of Science/Bachelor of Arts, Finance, Shippensburg University, Shippensburg, PA

Professional Awards and Honors:
2014 Karen A. Rohaly Award

Community Volunteerism: 
Chambersburg Chamber Foundation, Leadership Franklin County Graduate (2006)

Kathleen Shroyer, BSN
Vice President of Home Care & Hospice

In her role as acting vice president of Home Care & Hospice, Kathleen “Kat” Shroyer is responsible for the overall operations of SpiriTrust Lutheran® Home Care & Hospice and development of strategies that support the mission and values of the agency.

Contact:
2700 Luther Drive, Chambersburg, PA  17202
[email protected]
717.217.3515 (phone) | 717.360.7238 (cell) | 717.264.6347 (fax)

Education:
Bachelor Degree in Nursing, University of Phoenix (Phoenix, AR)
Associates Degree, in Nursing, California University of Pennsylvania (California, PA)

Accreditation/Certifications/Licenses:
Registered Nurse, Commonwealth of Pennsylvania
Registered Nurse, Maryland Board of Nursing

Deborah J. Strong, MS, CFRE, CSP
Vice President of Philanthropy

The VP of Philanthropy connects donors to the agency’s programs with the goal of increasing the impact of philanthropy on every person served by SpiriTrust Lutheran.

Contact:
1050 Pennsylvania Avenue, PA 17404 | [email protected]
717.854.3522 (phone)

Education:
Bachelor of Arts, Spanish, Central College (Pella, IA)
Masters of Science, Communication Management, Simmons University (Boston, MA)

Accreditation/Certifications/Licenses:
Certified Fund Raising Executive (CFRE)
Certified Stewardship Professional (CSP)

Nicole Watson, RN
Vice President of Clinical Excellence

Nicole is responsible for the overall development, implementation and coordination of programs to assure quality of care and healthcare related services provided within the life plan communities and community health services. Nicole works with clinical leaders on the development of best practices and adherence to regulatory requirements. She also is tasked with clinical education and works closely with other leaders in executing operational plans.

Contact: 
1050 Pennsylvania Avenue, York, PA  17404
[email protected]
717.854.3971, ext. 10446 (phone)

Education:
Bachelor’s Degree in Social Work, Juniata College
Associates Degree in Nursing, PA College of Health Sciences

Accreditation/Certifications/Licenses: 
Registered Nurse (RN), Commonwealth of Pennsylvania
Wound Care Certified
QAPI Certified
Certified Dementia Practitioner

Melissa Widener
Vice President of Human Resources

Melissa’s responsibilities include: (1) strategic/operational management and development of human capital, (2) implementation and oversight of programs/practices to build a high quality work environment by attracting and retaining world-class talent, and (3) oversight of the human resources function at our life plan communities, home care & hospice offices and LIFE centers; payroll; and recruiting operations.

Specifically, Melissa is responsible for our hiring processes, compensation/benefits program, HR policy and procedures, maintaining a positive work climate, team member satisfaction, legal and regulatory compliance and budgeting. In addition, she provides support to the executive cabinet and leadership teams across the agency.

Contact: 
1050 Pennsylvania Avenue, York, PA 17404
[email protected]
717.854.3971, ext. 10432 (phone) | 717.854.2635 (fax)

Melissa Williams, BS, CASP
Vice President of Sales & Marketing

Melissa is responsible for the oversight and management of the agency’s marketing and sales program for senior living, home care & hospice and LIFE, including the development and implementation of short-term and long-term strategies to achieve realistic and attainable revenue and expense projections; plans to achieve agency occupancy and admission goals; advertising and collateral material development for all three service areas; and management and integration of external vendor relationships. She plays an integral role in the agency’s strategic planning process as a trusted advisor on expansion planning, repositioning of communities and renovation of product offerings. She also is a member of the agency’s project development team for new products and service line opportunities. In addition, she provides leadership to the sales team through coaching, mentoring and the development of community-specific marketing plans and is responsible for maintaining an accurate and current awareness of the competitive market and industry trends.

Contact: 
1050 Pennsylvania Avenue, York, PA 17404
[email protected]
717.854.3971 ext. 10419 (phone) | 717.852.0900 (fax)

Education: 
Bachelor of Science in Education, Millersville University, Millersville PA

Accreditation/Certifications/Licenses: 
Certified Aging Services Professional National Certification Program (CASP)
Marketing Professional Certification (CMP)

Professional Affiliations: 
Marketing and Public Relations Society
SMEI
LeadingAge PA
LeadingAge
APCA & PALA

Professional Awards and Honors:
Complete Healthcare Resources Partners Award 2003, 2006

Community Volunteerism: 
Leadership Lebanon Valley Board Member (2009-present)
Senior Outreach Services – Steering Committee (2008-present)
American Business Women’s Association

Pam Conrad, PCHA
Executive Director of SpiriTrust Lutheran^®, The Village at Kelly Drive

Pam is responsible for the day-to-day operations of The Village at Kelly Drive. With a focused emphasis on resident satisfaction, she leads a team of key department managers in implementing the operational goals and programs for the community. She is also responsible for the development of a community operational plan that includes aligned efforts to achieve the system-wide strategic initiatives. Pam works with the senior vice president/chief operating officer to establish budget and occupancy goals for each level of resident living at the community. Regulatory compliance and the delivery of quality, resident-centered care are under her scope of responsibilities.

Contact: 
750 Kelly Drive, York, PA 17404
[email protected]
717.848.2585 (phone) | 717.852.8600 (fax)

Education: 
Licensed Practical Nurse, Greater Johnstown School of Nursing, Johnstown, PA

Accreditation/Certifications/Licenses: 
Personal Care Home Administrator

Professional Affiliations: 
Association of Personal Care Home Administrators (APCA), member (2009 – present)

Jill Flasher, Executive Director of SpiriTrust Lutheran^®, The Village at Gettysburg

As executive director (ED), Jill is responsible for the day-to-day operations of The Village at Gettysburg. With a focused emphasis on resident satisfaction, she leads a team of department managers in implementing the operational goals and programs for the community. Responsibilities include the development of a community operational plan that includes aligned efforts to achieve the system-wide strategic initiatives, regulatory compliance and the delivery of quality, resident-centered care. Jill also works with the senior vice president/chief operating officer to establish budget and occupancy goals for each level of resident living at the community.

Contact: 
1075 Old Harrisburg Road, Gettysburg, PA 17325
[email protected]
717.334.6204, ext. 40109 (phone) | 717.334.5081 (fax)

Professional Affiliations:
LeadingAge
LeadingAge PA

Bonnie Garner
Controller, SpiriTrust Lutheran®

Contact:
1050 Pennsylvania Avenue, York, PA 17404
[email protected] 
717.854.3971, ext 10410 (phone) |717.852.0900

Rachel Herrington,BS
Executive Director of SpiriTrust Lutheran^®, The Village at Luther Ridge

Rachel Herrington is responsible for the day-to-day operations of The Village at Luther Ridge. With a focused emphasis on resident satisfaction, she leads a team of key department managers in implementing the operational goals and programs for the community. She is also responsible for the development of a community operational plan that includes aligned efforts to achieve the system-wide strategic initiatives. Rachel works with the senior vice president/chief operating officer to establish budget and occupancy goals for each level of resident living at the community. Regulatory compliance and the delivery of quality, resident-centered care are under Rachel’s scope of responsibilities.

Contact:
2998 Luther Drive, Chambersburg, PA 17202
[email protected] 
717.264.5700 (phone) | 717.267.0507 (fax)

Education: 
Bachelor of Science, State University of New York at Brockport, Brockport, NY

Accreditation/Certifications/Licenses: 
Personal Care Administrator License
Certified Aging Services Professional
Certified Dementia Practitioner

Liz Keller
Corporate Director of Compliance

Liz oversees and monitors the compliance program, serves as the privacy officer, assures a safe workplace for each business location and develops and maintains appropriate emergency preparedness plans.

Contact: 
2700 Luther Drive, Chambersburg, PA 17202
[email protected]
717.217.3502 (phone) | 717.264.6347 (fax)

Education:
Business and Accounting, Hagerstown Community College

Professional Affiliations:
Healthcare Compliance Association

Professional Awards and Honors:
Karen Rohaly Award

Jan Kessel
Executive Director of SpiriTrust Lutheran^®, The Village at Shrewsbury

Jan is responsible for the day-to-day operations of The Village at Shrewsbury. With a focused emphasis on resident satisfaction, she leads a team of key department managers in implementing the operational goals and programs for the community. She is also responsible for the development of a community operational plan that includes aligned efforts to achieve the system-wide strategic initiatives. Jan works with the agency’s senior vice president/chief operating officer to establish budget and occupancy goals for each level of resident living at the community. Regulatory compliance and the delivery of quality, resident-centered care are under Jan’s scope of responsibilities.

Contact:
800 Bollinger Drive, Shrewsbury, PA 17361
[email protected] 
717.227.3000 (phone) | 717.227.8079 (fax)

Sieara Lohss
Corporate Director of Billing and Reimbursement

Contact: 
1050 Pennsylvania Avenue, York, PA  17404
[email protected]
717.854.3971 (phone) | 717.852.0900 (fax)

Sieara is responsible for all billing and reimbursement for our Skilled Nursing, Assisted Living, Cottages, Apartments and Personal Care facilities. She has an excellent track record for resolving problems, improving customer satisfaction and driving overall improved processes. Her years of experiences helps her understands the reimbursement issues from both the clients perspective and from the payer side.

Karly Sarvis, MBA, MSW, NHA, PCHA, LSW
Executive Director of SpiriTrust Lutheran^®, The Village at Sprenkle Drve

Karly Sarvis is responsible for the day-to-day operations of The Village at Sprenkle Drive. With a focused emphasis on resident satisfaction, she leads a team of key department managers in implementing the operational goals and programs for the community. She is also responsible for the development of a community operational plan that includes aligned efforts to achieve the system-wide strategic initiatives. Karly works with the senior vice president/chief operating officer to establish budget and occupancy goals for each level of resident living at the community. Regulatory compliance and the delivery of quality, resident-centered care are under Karly’s scope of responsibilities.

Contact:
1802 Folkemer Circle, York, PA 17404
[email protected] 
717.764.9444, Ext. 20505

Education:
Bachelor of Social Work, Bloomsburg University
Master of Social Work, Temple University
Masters of Business Administration, Eastern University

Accreditation/Certifications/Licenses: 
Licensed Social Worker, (LSW) Nursing Home Administrator, (NHA) Personal Care Home Administrator (PCHA)

Marcia Waters, MBA
Executive Director of SpiriTrust Lutheran^®, The Village at Utz Terrace

Marcia is responsible for the day-to-day operations of The Village at Utz Terrace. With a focused emphasis on resident satisfaction, she leads a team of key department managers in implementing the operational goals and programs for the community. She is also responsible for the development of a community operational plan that includes aligned efforts to achieve the system-wide strategic initiatives. Marcia works with the senior vice president/chief operating officer to establish budget and occupancy goals for each level of resident living at the community. Regulatory compliance and the delivery of quality, resident-centered care are under Marcia’s scope of responsibilities.

Contact:
2100 Utz Terrace Hanover, PA 17331
[email protected]
717.637.0633 (phone) | 717.646.2550 (fax)

Education: 
Bachelor of Social Work, Brigham Young University-Hawaii, Laie, Hawaii
Master of Social Work, Temple University, Harrisburg, PA
Master of Business Administration, Mount St. Mary’s University, Emmitsburg, MD

Accreditation/Certifications/Licenses: 
Nursing Home Administrator, Certified Aging Services Professional, Certified Eden Associate, Licensed Social Worker, Academy of Certified Social Workers

Professional Affiliations: 
LeadingAge PA – Leadership PANPHA Steering Committee and 2010 Class of Fellows coach
American Association of Homes and Services for the Aging, Leadership – Class of 2009
National Association of Social Workers (1998-present)

Chris Whitley
Executive Assistant to the President/CEO

Chris is responsible for assisting and providing administrative support for the President/CEO, other Executive Cabinet members and the Board of Directors.  She performs duties as a Pennsylvania Notary Public and organizes the daily operations of the executive office.  In addition, she supervises the agency’s receptionist.

Contact:
1050 Pennsylvania Avenue, York, PA, 17404
[email protected]
717.854.3971, ext. 10410 (phone) | 717.852.0900 (fax)

Education:
Carshalton College, Carshalton, Surrey, England
Higher National Diploma in Business Studies